The Battle over Fake Online Customer Reviews & Astroturfing
Online customer reviews influence purchase decisions more than almost anything else does. The problem is that many online reviews are fake. It’s almost impossible to know if an online review was written by a real customer, the product manufacturer, the retailer, or a...Data Analytics: Imperative New PR Skill
Data analysis has seeped into more professions and more aspects of business. No longer is number crunching relegated to “quants” or “geeks.” Even if data analysis isn’t part of your job description, understanding and applying basic concepts of data analytics has...Media Relations Practices that Attract More News Coverage
In the new Web-based environment, many media outlets value click rates as the indicator of interest in specific articles and topics. Fifty-nine percent of journalists surveyed by Business Wire say article clicks are their top success metric. As a result, savvy PR...The Changing Role of Corporate Communications
The role of the corporate communications officer is changing. CCOs are assuming more prominent leadership roles and wielding greater influence within major U.S. corporations, a recent survey shows. The shift is most noticeable among elite corporate affairs executives....Cell Phone Etiquette for Public Relations Professionals
Public relations professionals live on their cell phones. They call; they text; they chat; they email; they pitch; they take and distribute photos; they post on social media; they search the web – all with greater frequency than any other profession. PR folks rely on...
