by William Comcowich | Oct 8, 2015 | Public Relations
Wouldn’t you like to get inside the minds of your CEO and other C-suite executives? Better understanding C-suite leaders can help public relations and marketing teams better meet their goals and win approval for their projects and funds for their budgets. We don’t...
by William Comcowich | Oct 8, 2015 | Public Relations
There’s a big problem with reputation management in corporate America. The problem – common in most major corporations — is that no one person is responsible for managing a company’s reputational risk. Many different corporate departments including public...
by William Comcowich | Oct 6, 2015 | Public Relations
Solo PR professionals are happier and earning more. Over 60% of self-employed communications consultants participating in the 2015 Solo PR Pro Compensation Survey enjoyed more income in 2014 than the previous year and expect more income this year. Most are satisfied...
by William Comcowich | Oct 6, 2015 | Public Relations
The predicted surge in use of online ad blockers challenges publishers and marketers to find alternative methods to reach consumers and generate revenue. Already popular with millennials, ad blocker applications prevent digital ads from displaying along with the...
by William Comcowich | Oct 2, 2015 | Public Relations
Newsjacking, the technique of injecting your brand into a breaking news story, is touted as one of the hottest trends in public relations and marketing. Done correctly, it can generate extensive media coverage and social media engagement. A tweet from Oreos during the...
by William Comcowich | Sep 29, 2015 | Public Relations
Despite the popularity of social media and digital tools, pitching to journalists and bloggers is still an indispensable skill for public relations professionals. Media pitching is an essential component of an overall public relations and content marketing strategy....
