Better Engagement Can Turn Employees into Company Ambassadors
An organization’s employees can be its best advocates. When employees recommend a company’s products and services to friends and family, they’ll probably be a trusted source when giving recommendations. Employees can also be convincing advocates on social...Crucial PR Planning Step: Identify Who Cares About Your Message
Before you begin crafting your public relations communications, ask yourself “Who cares?” It’s not a flippant question. So your company has an innovative product. Your product solves a difficult problem, or your company’s service is lauded as the best in the world....Is PR Blowing It in Digital Media?
The Internet and social media have clearly revolutionized business, yet public relations has largely failed to adapt, according to a survey by the Chartered Institute of Public Relations on the state of the profession in the U.K. The report reveals a profession...7 Worthwhile Ways PR Can Tap into Social Media
As social media has become more popular and pervasive, it has changed how businesses communicate and opened new opportunities for public relations. Understanding how to take advantage of those opportunities is more important than ever for PR pros. A key...Analyzing the PR Impact of Walmart’s Wage Announcement
Walmart may have hit a public relations home run when it announced raises for about 500,000 employees. The retailer said will raise pay for full- and part-time employees to a minimum of $9 an hour, at least $1.75 above today’s federal minimum wage,...
