Techniques for Handling a Confrontational Audience
Some audiences are so hostile they seem eager to tar and feather the speaker. Corporate executives and public relations professionals may encounter antagonistic audiences in meetings with community or business groups or even boards or committees. The group may...The Importance of Non-Financial Metrics When Measuring PR’s Value
For years, critics have disparaged PR for its alleged inability to prove its value. In response, PR measurement gurus now recommend that PR measure its results in relation to company goals. Most companies focus on sales growth, earnings and return on investment (ROI)...Lack of Education on Digital PR Hampers Longtime PR Execs
Like everything else, public relations has gone digital. Experts agree it’s time to dispel myths that digital PR is an “add on” or stands alone in a separate department. Silos of content marketing, social media, and search engine optimization are merging with...PR Slang You Need To Know
Every profession has its own slang and jargon. Public relations is no exception. You’ve got to know “PR speak” to fit in. You don’t want to feel embarrassed or out of the loop when colleagues toss around the profession’s slang. PR has plenty of slang...Telecommuting – a Win-Win Option in Public Relations
Telecommuting offers advantages to both employers and employees. Photo credit: Tina LawsonWhen weather forecasts predicted that Juno would dump 24 to 30” of snow on New York and New England this week, many employees worked from home. (Most couldn’t get to work anyway;...
