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Public relations professionals face slashed budgets, salary reductions and media pitching challenges due to the Covid-19 epidemic. Many scrambled to adjust media pitching tactics to find Covid-19 angles. As a result, many feel increased stress, a survey reveals....
In a search for additional revenue, more online publications are erecting paywalls that require paid subscriptions to view articles. The number of US readers who paid for online news over the past year increased four percentage points to 20%, according to the Reuters...
The results of a well-planned survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no...
Almost all companies it seems expressed their outrage at the death of George Floyd and announced their stance against racism. Some statements were vague, vacuous and even trite. Companies and individuals can take more meaningful actions to fight racism than merely...
Public relations professionals can benefit in many ways from donating their services pro bono – that is, at no cost — to not-for-profit organizations. While lawyers typically come to mind when people think of pro bono work, both PR agencies and individual PR...
Selecting a PR agency is like picking a spouse. The right decision can lead to a happy long-term relationship. Unlike finding a spouse, however, finding an agency doesn’t require falling in love. It just requires identifying an agency that’s a good fit with your...
