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PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn’t end there. PR can take many additional steps to amplify most any positive media mention. Social media. Share the media mention on social media platforms like Twitter,...
Toilet paper factories went into production overdrive after coronavirus-induced panic buying and hording caused a shortage of the product last month. Likewise, the brands’ communications went into high gear to respond to urgent questions from consumers and...
Lysol and Clorox were applauded for their quick PR actions following President Trump’s suggestion to inject disinfectants into patients to treat COVID-19. At a press briefing last week, Trump proposed that an injection of disinfectant into the body could kill...
As we all continue to struggle with COVID-19, authentic corporate empathy has appeared as never before. Many corporations are performing truly generous acts of social responsibility and kindness. Empathetic commercials abound on TV. That same corporate empathy can and...
Security experts, privacy advocates and others have lambasted its security and privacy shortcomings. Zoom has been called a work-from-home privacy disaster waiting to happen. Security experts have urged Zoom to clean up its privacy act. The FBI issued a warning about...
Consumers want brands to change how they communicate to the public in response to COVID-19 and take a leading role in the crisis, new research from Edelman PR reveals. Sixty-two percent of 12,000 people interviewed around the world said that their country will not...
