Glean.info Blog: SEO Archives - Page 4 of 8

New Google Search Console Improves PR & Marketing Analytics

by William Comcowich | Jan 16, 2018 | SEO

The new Google Search Console brings a significant improvement to search analysis. Search engine optimization (SEO) professionals and webmasters will be able to more easily analyze their website search standings and resolve issues. PR and marketing professionals will...

How to Combine SEO & Influencer Marketing for Outsized Results

by William Comcowich | Jun 5, 2017 | SEO

Many brands eagerly seek relationships with social media influencers. They want the influencers to recommend their products to their huge numbers of followers who, at least hopefully, respect the influencers’ product approvals. Some brands pay celebrities and others...

Improve Your Media Monitoring & Web Searches with Advanced Search Operators

by William Comcowich | May 30, 2017 | SEO

If you think you know how to search online you might be wrong. Anyone can search on Google but relatively few know how to use Google search operators, also called advanced operators or Boolean operators. Ordinary keyword searches often produce unwanted, irrelevant...

How Media Monitoring of Brand Mentions can Energize Your SEO

by William Comcowich | May 15, 2017 | SEO

Marketing, public relations and especially SEO pros widely recognize backlinks as the pillar for improving search engine results of the corporate and brand websites. Few realize that brand mentions can drastically improve search rankings. Some SEO experts call brand...

Voice Search Transforming SEO & Website Content Practices

by William Comcowich | May 5, 2017 | SEO

As voice search explodes in popularity, it’s changing SEO and website content best practices. More people search the internet with voice search on their smartphones, tablets or and smart home devices that feature digital assistants like Siri, Cortana, Alexa and...

5 Ways to Avoid Google’s Mobile Penalty for Interstitial Ads

by William Comcowich | Jan 26, 2017 | SEO

Marketers will suffer penalties if they run afoul of Google’s new rules on intrusive mobile interstitial advertisements. On the web, interstitials are pop-up web pages displayed before or after an expected content page, typically ads, marketing calls to action or...