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Glean.info Blog: SEO Archives - Page 6 of 8 - glean.info

Is PR Missing its SEO Opportunity?

Google’s long-running effort to remove much of the technical aspect from search engine optimization (SEO) presents PR a superb opportunity to increase the reach, readership and engagement of its output including news releases and content marketing communications....

Backlinks: Key Performance Metric for PR & Marketing

Incoming links are among the most important metrics for PR and search engine marketing. Although linking-building best practices have changed dramatically due to Google’s algorithm changes, backlinks remain the most important factor in search engine rankings. “Old...