by William Comcowich | Sep 29, 2015 | SEO
Backlinks from news sites are instrumental in raising a web page’s search engine rankings. That’s one of the conclusive findings from the Search Marketing Expo, or SMX Advanced, gathering, Neil Patel writes in Search Engine Journal. Considering the importance of...
by William Comcowich | Sep 18, 2015 | SEO
Guest blogging ain’t what it used to be. It has definitely changed since Google web spam chief Matt Cutts proclaimed the death of guest posting for search engine optimization (SEO) purposes with his “stick a fork in it” comments in early 2014. One of the problems was...
by William Comcowich | Jun 11, 2015 | SEO
Public relations professionals have traditionally concentrated on producing and marketing content and left search engine optimization (SEO) to more technically inclined folks. PR and SEO usually stayed in their separate silos. Now, boundaries between PR and SEO have...
by William Comcowich | May 7, 2015 | SEO
Search engine optimization was once considered separate from public relations. Technically-oriented SEO specialists (often located in India) took charge of link-building and website traffic endeavors using their computer expertise and automated tools, while PR...
by William Comcowich | Apr 23, 2015 | SEO
Experts widely regard backlinks from trusted sites as the most important factor in determining search results. That means getting influential sites to link to your website remains the single most important strategy to gain higher rankings in search results for...
by William Comcowich | Mar 17, 2015 | SEO
Business websites that are not mobile friendly will drop in search rankings, Google recently warned. In a recent Webmaster Central Blog post, Google announced it will increase the importance of mobile friendliness as a ranking signal starting April 21. It states:...
