How PR is Rescuing Guest Posting after SEO Sharks Nearly Killed It
Guest blogging ain’t what it used to be. It has definitely changed since Google web spam chief Matt Cutts proclaimed the death of guest posting for search engine optimization (SEO) purposes with his “stick a fork in it” comments in early 2014. One of the problems was...The Symbiosis of PR and SEO: Working Together to Achieve Better Results
Public relations professionals have traditionally concentrated on producing and marketing content and left search engine optimization (SEO) to more technically inclined folks. PR and SEO usually stayed in their separate silos. Now, boundaries between PR and SEO have...The Expanding Influence of PR on SEO
Search engine optimization was once considered separate from public relations. Technically-oriented SEO specialists (often located in India) took charge of link-building and website traffic endeavors using their computer expertise and automated tools, while PR...PR Role in SEO: Media Relations, Wikipedia, & Competitor Analysis
Experts widely regard backlinks from trusted sites as the most important factor in determining search results. That means getting influential sites to link to your website remains the single most important strategy to gain higher rankings in search results for...Urgent: Protect Your Website’s Search Engine Rankings by Adopting Mobile-Friendly Responsive Design
Business websites that are not mobile friendly will drop in search rankings, Google recently warned. In a recent Webmaster Central Blog post, Google announced it will increase the importance of mobile friendliness as a ranking signal starting April 21. It states:...
