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Is There a Role for Snapchat in Marketing Campaigns?

by William Comcowich | Mar 3, 2015 | Snapchat

Snapchat is a mobile-only, photo-based, youth-oriented and fast-growing social media network. It reportedly has reached 200 million users. The average user visits the app anywhere from 14 to 22 times per day. Its uniqueness is its ephemeral nature. Users have 10...

Will Snapchat Discover Revolutionize Published Content on Mobile Devices?

by William Comcowich | Feb 17, 2015 | Snapchat

  Some social media pundits predict Snapchat Discover will revolutionize how content is consumed on mobile devices. Snapchat’s new news service can be accessed through a purple dot in the upper-right corner of the app’s Stories screen. Users browse animated story...
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