by William Comcowich | Mar 13, 2018 | Social Media
Public relations professionals tend to spend a great deal of time checking social media updates. Many are former journalists and remain news junkies. In years past, they read the morning newspaper and listened to radio broadcasts and television news at the appointed...
by William Comcowich | Feb 21, 2018 | Social Media
Many customers prefer to use social media for customer service. Almost half (47 percent) of customers prefer to complain to companies on social media while 42 percent send emails, and only 35 percent make phone calls, according to a Sprout Social survey. That...
by William Comcowich | Nov 16, 2017 | Social Media
Many marketers use social media to promote their companies and products, improve customer service, and monitor sentiment toward their brands. But the potential benefits of social media extend across many departments. Improved employee recruiting is one the little...
by William Comcowich | Oct 23, 2017 | Social Media
More C-suite executives are jumping into social media, new research reveals. Two-thirds of C-suite executives surveyed by Grisdale Consulting say they use social media for professional purposes and 40 percent plan to use social media more in the future. The survey...
by William Comcowich | Oct 23, 2017 | Social Media
While most PR and marketing agencies post on social platforms for clients, many agencies do a poor job at promoting themselves on social media. Like other businesses, PR and marketing agencies can promote themselves and win new business through social media. Social...
by William Comcowich | Sep 11, 2017 | Social Media
More Americans obtain their news through social media than ever and the figure continues to rise. According to the Pew Research Center, two-thirds (67 percent) of Americans say they get at least some of their news on social media and 20 percent do so often. Social...
