by William Comcowich | Feb 8, 2017 | Social Media Marketing
Social sharing spreads PR and marketing messages effectively and cost-efficiently. It has the added advantage of including an implied testimonial. Posts gain more views and can spread exponentially as more people share them, especially influencers with many followers....
by William Comcowich | Jan 27, 2017 | Social Media Marketing
PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, asserts Arik C. Hanson, principal of ACH Communications, in his marketing and communications blog....
by William Comcowich | Jan 4, 2017 | Social Media Marketing
Brands that shift marketing resources to social media advertising can obtain huge benefits, reveals new research from The CMO Club and SocialCode. Every single chief marketer surveyed plans to either continue or increase their paid social spending in 2017: 45% plan to...
by Hammad Akbar | Nov 30, 2016 | Social Media Marketing
By Hammad Akbar Finding a place to market your website? Every platform seems either costly or complex. Right? But you know what? There’s a secret sauce. It’s Reddit. Reddit is the self-proclaimed “front page of the Internet” because you can learn about almost all...
by William Comcowich | Nov 30, 2016 | Social Media Marketing
Most small and mid-size businesses do not use Instagram and many don’t use social media at all, according to a new survey. That’s concerning. Social media can be an effective marketing tool for small businesses if they learn how to use it well. Small businesses can...
by William Comcowich | Nov 29, 2016 | Social Media Marketing
Online marketing experts call social media advertising one of the most – and perhaps the most — effective new marketing strategies to promote content. While social media advertising has long been used to promote products, its success in promoting marketing and...
