by William Comcowich | May 24, 2016 | Social Media Marketing
Once a social media favorite, Vine is wilting. News outlets and pundits – all with their own puns — say leading influencers are swinging away from Vine to Facebook, Instagram or YouTube. When the platform launched in 2013, its shareable, four-second looping...
by William Comcowich | May 16, 2016 | Social Media Marketing
Most large and mid-sized businesses have a social media presence. They constantly tweet and post about their products and other company news. That may be part of the problem. There’s a huge divide between what companies deliver on social media and what consumers...
by William Comcowich | May 10, 2016 | Social Media Marketing
Red Lobster may have missed a golden opportunity to capitalize on a Beyoncé song on social media. Lyrics of the song “Formation,” which are not suitable for a family audience, refer to going to Red Lobster. Fans immediately turned to Twitter to comment on the song and...
by William Comcowich | Apr 26, 2016 | Social Media Marketing
The passing of Prince offers examples of how not to conduct social media marketing. Marketers naturally posted their respects to the musician on social media, often including a connection to their brands. Cheerios issued the tweet “Rest in Peace” against a purple...
by William Comcowich | Apr 22, 2016 | Social Media Marketing
The power of social media escapes many C-level executives. Many PR professionals are attempting to educate CEOs and other C-level executives on the benefits of business executives actively participating on social media. “There’s been a lot of industry buzz encouraging...
by William Comcowich | Mar 8, 2016 | Social Media Marketing
Emoji have taken the marketing world by storm. Or to use another analogy, a tsunami of emoji has hit digital marketing. Emoji offer several important marketing advantages. They can pass through ad-blocking software. Ad-adverse millennials love them. Because they are...
