by William Comcowich | Aug 4, 2015 | Social Media Marketing
More than two-thirds of ardent social media marketers surveyed by Forrester Research believe that buying all their social tools from a single vendor is more effective than buying social point solutions from several different vendors. Social media marketers and PR...
by William Comcowich | Jul 14, 2015 | Social Media Marketing
Reviewing this year’s #Wimbledon Fortnight Fever… https://t.co/BdyogMw0mr pic.twitter.com/9nD8vbD9TY — Wimbledon (@Wimbledon) July 14, 2015 Many sport events, leagues, teams and players are utilizing social media in creative ways to increase reach, access...
by William Comcowich | Jun 28, 2015 | Social Media Marketing
With its updated guidance on endorsements, the Federal Communications Commission (FCC) has signaled that the agency may be preparing to crack down on social media marketers for posting misleading content and failing to include proper disclosures. The FCC’s recent...
by William Comcowich | Jun 17, 2015 | Social Media Marketing
Hashtags are one of the most powerful weapons in the social media marketing arsenal. They enable marketers to substantially increase reach, take advantage of trending topics, participate in discussions, and search for relevant topics. Tweets with hashtags...
by William Comcowich | May 12, 2015 | Social Media Marketing
What department should handle social media remains an unresolved question in corporate America. Marketing runs social media in many companies. Other organizations assign the function to public relations or perhaps customer service. Although marketing is a...
by mrivers | May 11, 2015 | Social Media Marketing
By Monique Rivers In social media marketing, timing is vital. Remember that amazing Oreo joke sent during the Super Bowl blackout in 2013? One little cookie joke got 15,000 retweets and 20,000 likes on Facebook – all because it was perfectly contextualized and sent at...
