by William Comcowich | May 6, 2019 | Social Media Marketing
Misspelled brand names in hashtags create headaches for PR and marketing teams tasked with monitoring and promoting them. And misspelled hashtags are becoming more common, according to PRWeek. People are posting faster in an effort to maintain real-time conversations....
by William Comcowich | Apr 4, 2019 | Social Media Marketing
Marketers are posting more videos on social media, but they’re not gaining the full benefits of video marketing if they don’t add captions. Facebook’s research shows that 85% of videos are played without sound. Nobody wants to draw attention to themselves while...
by William Comcowich | Mar 1, 2019 | Social Media Marketing
Many in PR and marketing post frequently on social media, attempting to gain more followers, shares and likes. Many measurement experts criticize those metrics as vanity metrics. Engagement rate, or interactions divided by total follower count, offers a better gauge...
by William Comcowich | Feb 27, 2019 | Social Media Marketing
Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the...
by William Comcowich | Jan 18, 2019 | Social Media Marketing
Some call TikTok the next Instagram. The app for short-form mobile videos surpassed Facebook, Instagram, Snapchat and YouTube in monthly downloads in the U.S. last November. TikTok reached 500 million monthly active users last June, according to ByteDance, the...
by William Comcowich | Jan 3, 2019 | Social Media Marketing
Some PR and marketing trends attract great attention. Most people working in PR and marketing have often heard how artificial intelligence, online video and big data will impact public relations and marketing. Other trends don’t attract so much publicity. Here’s some...
