by William Comcowich | May 30, 2018 | Social Media Marketing
Some in PR and marketing believe that more social media posts generate better results. Intuition tells them that more work leads to greater reach, more engagement and overall more results. Counteractively, the fact is that less posting can lead to better results. Less...
by William Comcowich | May 30, 2018 | Social Media Marketing
Traditional selling channels are practically obsolete. People now rarely answer phones calls from strangers or open emails that they know are sales pitches. Most customers now research companies and their products extensively online and are already well-educated about...
by William Comcowich | Apr 23, 2018 | Social Media Marketing
Reddit has robustly increased its user base and improved its advertising options, drawing new attention from PR and marketing. Reddit says it now has about as many monthly users as Twitter: 330 million. While Twitter has struggled to attract users, Reddit increased...
by William Comcowich | Jan 9, 2018 | Social Media Marketing
The axiom that the only constant is change certainly applies to social media. Expect even more change in 2018 due to emerging technologies, competition between platforms and shifting user habits. Social media will undergo more transformations as smartphones get...
by William Comcowich | Dec 7, 2017 | Social Media Marketing
Social media channels have embraced the stories feature first introduced by Snapchat. Now may be the time to employ stories as a PR and marketing tool. The stories feature compilations of photos over a 24-hour period to, uh, tell a short story. Snapchatters often use...
by Zachary Jarvis | Nov 21, 2017 | Social Media Marketing
By Zachary Jarvis Pay per click advertising (PPC) campaigns drive increased traffic to your website. However, PPC advertising has some inbuilt flaws. First, people searching can be wary of clicking on paid advertisements. Second, PPC ads have very little space and...
