by William Comcowich | Sep 26, 2017 | Social Media Marketing
Social media marketers often ask: When are the best times to post on social media? And how often should I post? They believe posting at the right time will generate more engagement and click-throughs. Does posting time really make a difference? Many studies have tried...
by William Comcowich | Jun 12, 2017 | Social Media Marketing
More than a few digital marketing experts tout user-generated content as one of the most effective marketing strategies. Effective user-generated content (UGC) can generate 6.9x higher engagement than brand-generated content on Facebook, according to the Internet...
by William Comcowich | Jun 1, 2017 | Social Media Marketing
Pinterest has gained marketers’ attention. Within the past year, the image-based network has rolled out new offerings such as search-based ads, upgraded promoted videos with autoplay, and a Lens app that identifies objects with a camera and locates similar...
by William Comcowich | May 16, 2017 | Social Media Marketing
Public relations and social media pros can learn several lessons from a chicken nugget-loving teenager. Carter Wilkerson, a 16-year-old high school junior in Reno, Nev., asked Wendy’s: “Yo @Wendy’s how many retweets for a year of free chicken...
by William Comcowich | Apr 13, 2017 | Social Media Marketing
Hashtags remain a powerful tool for promoting brands – but only if used carefully and strategically. Inappropriate use or overuse of hashtags can backfire and damage an organization’s marketing efforts, digital marketing pros warn. Hashtags help social media users...
by William Comcowich | Feb 17, 2017 | Social Media Marketing
Successful social media marketing requires ongoing creativity. The best marketers continually find new ideas to promote their products, gain new followers, and increase recognition of their brand. Repeating the same self-promotional message usually fails to entice...
