by Michael Kling | May 11, 2020 | Social Media Measurement
Marketers are not improving their ability to measure social media ROI. That’s just one of the findings from the just-released 2020 Social Media Marketing Industry Report from Social Media Examiner. Only 35% of marketers agreed they were able to measure their...
by William Comcowich | Mar 4, 2020 | Social Media Measurement
Social media offers a goldmine of information that brands can tap for market research and product development. Companies were once content to research customer preferences through interviews, focus groups and surveys. But they now find that social media analytics...
by William Comcowich | Jan 13, 2020 | Social Media Measurement
Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month. Introduced in 2015, Audience Insights provides more in-depth data about your Twitter followers and those who engage with your tweets, including demographic information,...
by William Comcowich | Oct 24, 2019 | Social Media Measurement
Many consider TikTok the up and coming social media network. The app features 15-second, looping videos, often teens dancing or performing short skits to music. It has been the most downloaded app on the Apple App Store and now boasts more than 500 million users. Some...
by William Comcowich | Oct 17, 2019 | Social Media Measurement
Instagram and Facebook appear ready to remove like counts from public view. Brands have long used like counts to evaluate their content and influencers’ content. Likes won’t disappear entirely. Content creators will still be able to see their like counts and who liked...
by William Comcowich | Sep 10, 2019 | Social Media Measurement
In a major change, social media platforms may hide “like” numbers that appear beneath people’s photos and posts. Facebook is considering removing like counts, and Instagram has already experimented with hiding the numbers in Canada and other countries. While the...
