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Brands have yet to gain the full benefits of social media monitoring and measurement. Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies dig into that treasure...
While most marketers consider social media an important part of their overall strategy, many cannot prove its effectiveness. Fifty-eight percent of marketers call social media “very important” and 30% say it’s “somewhat important,” reveals Buffer’s 2019 State of...
Sentiment analysis software that grades news articles and social media posts as positive, negative or neutral has become more popular in public relations, marketing, and competitive intelligence. Companies use social media sentiment analysis to gauge changes in...
Compared to other sectors, higher education funnels a sizeable sum into marketing: 18.5% of revenue on average according to Gartner Research. This has prompted some to grumble that marketing drains away valuable funds from other university departments. It also...
Some marketing agencies tout earned media value (EMV) as a valuable new metric for measuring PR and marketing campaigns. Proponents say it provides a simple, solid and universal way to measure influencer marketing and other social media campaigns. Social Chorus says...
Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the...
