Learning Snapchat Metrics: Winning in the ‘Wild West’ of Measurement
Shapchat has emerged as a leading social media app. You’ve likely read about its impressive figures: over 300 million monthly active users, 6 billion daily video views, and a million photos and videos posted a day. Although perceived as mainly an app for teens,...Managing the Attention Cycle during Scandals: Role of Media Monitoring & Measurement
News outlets rush to report product recalls, business wrong-doing, accidents and other corporate controversies. Public attention spikes and news reports of the controversy rise to the top of Google News. Then media and public interest wanes, sometimes just as quickly...Social Media Measurement Helps Brands Survive the ‘Boycott Culture’
Companies likely feel they’re in a dammed-if-they-do, dammed-if-they-don’t predicament over political and social issues. Whatever position they take, or even if they don’t take a position, they risk complaints and boycotts by nearly half the country’s...Few Firms Can Measure their Social Media Marketing Performance
Most firms cannot measure the performance of their social media marketing, new research reveals. In the absence of solid measurement results, most believe social media activities contribute little to their overall performance. Almost half of firms (44.1 percent) say...6 Vital Metrics to Measure Social Media Marketing
Proper social media measurement enables marketers to determine what type of content and tactics works best. Marketers need measurement to track their progress and to show how marketing programs contribute to meeting their organization’s overall goals. Without...
