by William Comcowich | Sep 27, 2016 | Social Media Measurement
Gauging the value of social media marketing remains a continuing challenge for many organizations. Accurate measurement is essential to decide how much to invest in social media and to determine which campaigns perform best. However, both companies and nonprofit...
by William Comcowich | Jul 20, 2016 | Social Media Measurement
Predictive analytics may be the next phase for social media monitoring and measurement. The pattern of posts by consumers in social media often reveals interests, preferences and intent of individuals or groups. Predictive analytics employs data mining of social media...
by William Comcowich | May 25, 2016 | Social Media Measurement
Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media...
by William Comcowich | Mar 23, 2016 | Social Media Measurement
Automated sentiment analysis is becoming more popular for media measurement as the computer-based software programs improve and organizations seek to analyze enormous amounts of mentions quickly and affordably. By automatically grading news articles and social media...
by William Comcowich | Feb 25, 2016 | Social Media Measurement
More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of...
by William Comcowich | Feb 4, 2016 | Social Media Measurement
Only about a half of companies actually use the competitive intelligence they collect, a new survey reveals. In an Academy of Competitive Intelligence survey, only 55% of competitive intelligence managers and analysts said that their input made a difference on major...
