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18 Tips to Improve Your Organization’s Social Media Listening

by William Comcowich | Nov 5, 2020 | Social Media Monitoring

18 Tips to Improve Your Organization’s Social Media Listening Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A growing number of successful use cases, better monitoring and measurement tools, and better...

New Research: Companies Tap Social Media Listening for Customer Insights during Covid-19 Crisis

by Michael Kling | Sep 9, 2020 | Social Media Monitoring

New Research: Companies Tap Social Media Listening for Customer Insights during Covid-19 Crisis Social media listening emerged as one of the most popular strategies for rapidly gaining information about consumers’ changing preferences. Just over half (51%) of companies surveyed turned to social media listening platforms to learn about consumers’ changing...

12 Important Ways Social Media Listening Can Benefit Your Business

by William Comcowich | Sep 9, 2020 | Social Media Monitoring

12 Important Ways Social Media Listening Can Benefit Your Business Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...

How Social Media Listening Benefits Healthcare Organizations During Covid-19

by William Comcowich | Aug 6, 2020 | Social Media Monitoring

How Social Media Listening Benefits Healthcare Organizations During Covid-19 Healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Pharmaceutical companies, hospitals and other healthcare organizations are tapping social media monitoring and measurement to bolster Covid-19...

Advantages of Social Media Listening for Market Research

by William Comcowich | Jul 13, 2020 | Social Media Monitoring

Advantages of Social Media Listening for Market Research Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups and in-depth interviews — has disadvantages. It reflects feelings of a small group of people at one point in time. The...

New Research: Social Media Listening the Top Marketing Strategy

by Michael Kling | Mar 18, 2020 | Social Media Monitoring

New Research: Social Media Listening the Top Marketing Strategy Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
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