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Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A growing number of successful use cases, better monitoring and measurement tools, and better...
Social media listening emerged as one of the most popular strategies for rapidly gaining information about consumers’ changing preferences. Just over half (51%) of companies surveyed turned to social media listening platforms to learn about consumers’ changing...
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...
Healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Pharmaceutical companies, hospitals and other healthcare organizations are tapping social media monitoring and measurement to bolster Covid-19...
Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups and in-depth interviews — has disadvantages. It reflects feelings of a small group of people at one point in time. The...
Social media listening is the favorite strategy of social media marketers, reveals the HubSpot 2020 State of Marketing Report. About 22% of marketers use social media listening, more than other popular strategies such as direct messaging, live video and augmented...
