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Economists Adopt Social Media Monitoring to Collect More Timely Data

by William Comcowich | Jan 8, 2015 | Social Media Monitoring

  The Bank of England is a recent example of organizations monitoring social media to collect information to collect market intelligence. The central bank monitors social media and other online sources to predict Britain’s economic trends. Official economic...

Effective Social Media Monitoring Requires Thoughtful Social Media Responding

by William Comcowich | Jan 8, 2015 | Social Media Monitoring

  Social media monitoring requires more than just listening to consumers and business prospects.  Being a good listener isn’t enough. Whether online or in person, providing appropriate responses is a key part of customer relations.   An effective social media...
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