by William Comcowich | Aug 10, 2015 | Social Media Monitoring
Gaining insights into competitor activities remains an often overlooked benefit of media monitoring. Companies usually track mentions of their own names and products. It doesn’t always occur to them monitor mentions of competitors. However, marketing experts agree...
by William Comcowich | Jul 24, 2015 | Social Media Monitoring
More pharmaceutical and biotech companies are employing comprehensive social media listening to access the world’s largest focus group. They are learning that monitoring social media can transform the millions of posts by patients and caregivers into valuable insights...
by William Comcowich | Jul 16, 2015 | Social Media Monitoring
Online customer reviews can make or break a business – even a relatively large business. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in...
by William Comcowich | Jul 13, 2015 | Social Media Monitoring
General Mills has turned to social media to find customer insights that enable it to improve products and develop new offerings. The foods company provides a case study of how a worldwide enterprise can employ social media monitoring to spot consumer preferences and...
by William Comcowich | Jul 9, 2015 | Social Media Monitoring
As social media listening matures, it is moving beyond its initial PR, marketing and customer service functions. Companies are now finding additional benefits from social media monitoring. As social media monitoring cuts across departmental silos within large...
by William Comcowich | May 13, 2015 | Social Media Monitoring
Measuring PR activities in both news and social media is imperative to prove PR’s value and to identify successful strategies – but comprehensive media monitoring and measurement can do quite a lot more than that for PR and corporate reputation management. If...
