by William Comcowich | Apr 29, 2015 | Social Media Monitoring
Social media listening no longer is just an experiment by a few innovative brands. It’s now imperative for all brands, leaders in social media say. Social media monitoring has changed how brands conduct marketing and interact with customers. Organizations are...
by William Comcowich | Apr 9, 2015 | Social Media Monitoring
Location-based social media monitoring can help companies organize the huge amount of social media data and understand what customers are saying about their brands. By filtering posts by location, brands can organize and measure conversations by location and pinpoint...
by William Comcowich | Apr 6, 2015 | Social Media Monitoring
Although marketing and PR are seen the main users of social media monitoring, other departments can also benefit from the wealth of data it provides. The key to obtaining the full benefits of social media monitoring is to feed the monitoring results across department...
by William Comcowich | Mar 30, 2015 | Social Media Monitoring
The law enforcement community is increasingly turning to social media monitoring to prevent and investigate crimes. Law enforcement agencies participating in a recent LexisNexis survey said social media monitoring has helped them find evidence, identify and...
by William Comcowich | Mar 6, 2015 | Social Media Monitoring
“Dark” means the unknown. Dark social constitutes the unknown data in social media measurement. It’s only recently that innovative brands are beginning to bring some light into and measure the vast trove of dark social data. A term coined by the Atlantic in...
by William Comcowich | Jan 15, 2015 | Social Media Monitoring
Businesses monitoring news and social media almost always monitor for mentions of their own company and brand names. Many don’t think to monitor competitors. As a result, they may be missing valuable competitive intelligence. Monitoring competitors’ social...
