by William Comcowich | Jul 17, 2017 | Twitter
Twitter Moments can offer a valuable PR and marketing tool. Twitter started collecting trending tweets in its Moments tab in 2015 and began allowing all users to create their own Twitter Moments last fall. The feature allows users to gather and organize related tweets...
by William Comcowich | May 9, 2017 | Twitter
These days, breaking news often appear first on Twitter. With stock market news and rumors moving today at cyclone speed, those who don’t monitor Twitter are often left amidst the wreckage. Twitter’s new guest blog series highlights how monitoring tweets can...
by William Comcowich | May 1, 2017 | Twitter
Twitter continues to struggle financially. Its finances have deteriorated. Advertising has not gained momentum. Investors have expressed displeasure. An acquisition is possible in the near term. Its demise is possible in the long term. It has already descended into...
by William Comcowich | Apr 5, 2017 | Twitter
PR and marketing dedicate considerable time and effort to growing Twitter followers for their brands, but many of those followers are likely fake bot accounts. Fake Twitter accounts are used to inflate follower numbers, send spam and boost interest in trending topics....
by William Comcowich | Mar 9, 2017 | Twitter
Denny’s, the restaurant chain, recently had one of the most popular brand tweets of all time. How did they do it? It used the “zoom in scavenger hunt meme” trick. Showing a photo of pancakes, the tweet asked viewers to “zoom in on the syrup.” Interested sharp-eyed...
by William Comcowich | Feb 2, 2017 | Twitter
New research reveals what words sound phony on Twitter and what words increase credibility. Researchers at the Georgia Institute of Technology scanned 66 million tweets linked to almost 1,400 real-world events to identify words and phrases that increase or weaken...
