13 Tips for Gaining More Twitter Followers

Social media marketers typically turn to Facebook when promoting consumer products, striving for more likes and constantly issuing updates.  Twitter has an important advantage over Facebook that many marketers don’t realize. Because Facebook updates are filtered...

New Twitter Polls Offer Marketing Benefits

The new Twitter poll feature offers marketers a new way to research audiences and increase engagement.   Marketers can create two-choice polls from the compose box on each user’s home page. Polls remain live for 24 hours, and votes are anonymous. During a poll, the...