How Brands Use Twitter Effectively

Twitter remains a vital social media channel for most companies, despite recent competition from increasingly popular photo-sharing sites like Snapchat and Instagram. Studies show that over two-thirds of Twitter users have discovered a new small or medium-sized...

Gauging the Value of Twitter Followers

Twitter remains a major channel for reaching potential customers, despite growing competitive challenges from other social media networks. PR pros, marketers and other business people typically tweet frequently to attract followers, build relationships and create...

9 Tips for Writing Outstanding Conclusions

You’ve probably read plenty of advice on how to write stellar headlines that grab readers’ attention and prompt them to click through and read the entire article. You’ve undoubtedly seen many tips on how to write email subject lines that motivate journalists to open...