by Frank Hamilton | Nov 30, 2020 | Video
Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. By 2022, online vides will make up more...
by William Comcowich | Dec 17, 2019 | Video
Op-eds offer a valuable tool to sway public opinion and spark public discussions. Unfortunately, traditional pathways for publishing opinion pieces have faded as newspapers and magazines have disappeared or drastically reduced pages. However, social media platforms...
by William Comcowich | Aug 12, 2019 | Video
Marketing and public relations professionals value video and images. Numerous research studies show that visual content attracts more attention, is shared more on social media, and sticks in viewers’ minds longer than text-only content. When both video and text...
by William Comcowich | Jun 26, 2019 | Video
Marketers are piling into producing streaming videos. The reasons are simple. Most customers prefer video over text and well-produced marketing videos deliver better results. Some statistics: When both video and text are available on the same page, 72% of people would...
by William Comcowich | Feb 25, 2019 | Video
As companies look to create more video content for marketing, public affairs and other communications functions, a range of agencies are competing for their business. In the past, ad agencies typically managed video production, but the internet and social media have...
by William Comcowich | Feb 22, 2019 | Video
As videos become more popular, companies are investing more in video production and promoting their videos. Organizations no longer need large production studios, expensive equipment or teams of specialists to produce videos. Most firms can afford entry-level...
