by William Comcowich | Jun 19, 2015 | Video Marketing
Online video, already popular with consumers, is gaining greater acceptance among marketers and advertisers. Advertising agencies are feeling more optimistic about the benefits of video advertising, according to a survey by STRATA, which provides a media...
by William Comcowich | Jun 15, 2015 | Video Marketing
Live video streaming apps Periscope and Meerkat have become the latest shiny new objects for marketing and PR. But how much are consumers interested in live streaming on Twitter? Almost 8 in 10 adults aren’t interested in either app, according to a survey by...
by William Comcowich | May 22, 2015 | Video Marketing
Brands that ignore social media videos risk missing a prime marketing opportunity to reach millions of consumers. Social media videos offer brands a high-powered marketing tool. They tend to attract more viewers, lead to more sharing among viewers, and deliver...
by William Comcowich | May 14, 2015 | Video Marketing
YouTube has reigned as king of online video for nearly a decade. If you wanted to distribute a video, you uploaded it to YouTube. Conversely, when you wanted to send a message to friends and family, you opened Facebook. Nowadays, that’s changed. Video isn’t...
by William Comcowich | May 14, 2015 | Video Marketing
Successful channels on YouTube attain subscriber lists that number in the hundreds of thousands or even millions – more than average viewers of some cable TV shows. For instance, a father and son’s YouTube channel has attracted 1.3 million subscribers. Jared, a...
by William Comcowich | Apr 30, 2015 | Video Marketing
With its inclusion in the major social media platforms, video has become increasingly important as a marketing and PR tool. In fact, it’s often described as the future of content marketing. Studies show that over half of companies include videos in their marketing...
