by William Comcowich | May 8, 2018 | Writing
Public relations professionals put great effort into crafting press releases, building a targeted media list, and developing relationships with reporters and editors. A seemingly small error can ruin those efforts. More than a few PR agencies and departments have...
by William Comcowich | Mar 22, 2018 | Writing
Writing remains central to public relations. Good writing remains the essential PR skill despite the rise of social media and data analytics. PR pros dedicate substantial time and resources to craft blog posts, thought leadership articles, news releases and other...
by William Comcowich | Nov 20, 2017 | Writing
A new study on headlines presents some surprising results. Longer headlines perform better. Median click-through rate (CTR) improves when headlines have more words and characters, reveals research by Polar, a content technology company. Performance peaks at 90 to 99...
by William Comcowich | Aug 5, 2016 | Writing
Almost all news publications, both print and online, follow the AP Stylebook. Likewise, most public relations professionals follow – or should follow – the style book. When PR pros follow AP style in press releases and other article submissions, it make’s journalists’...
by William Comcowich | Jul 29, 2016 | Writing
Commentators and commenters praised Michelle Obama’s speech at the Democratic National Convention. Listeners called it electrifying and compared it to Martin Luther King’s “I have a dream speech.” The Mirror said she destroyed Donald Trump without even mentioning his...
by William Comcowich | Mar 25, 2016 | Writing
Although unglamorous and often neglected, the About Us page is one of the important web pages for companies and other organizations. About Us pages – or About Me pages in some cases – often register high traffic volumes. Even if they do not, visitors who read About Us...
