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Northam's Yearbook Scandal May Change PR Crisis Planning

Northam’s Yearbook Scandal May Change PR Crisis Planning

by | Feb 13, 2019 | Public Relations | 0 comments

Northam PR Crisis Planning

Image source: Wikimedia Commons

The recent scandal involving Virginia Gov. Ralph Northam’s yearbook opens a new page in crisis communications. Companies will need to review yearbooks and other published materials, including video and audio recordings, to prepare a PR crisis response in advance.

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