Photo credit: JDH Rosewater
Arby’s was the butt of dozens of Jon Stewart jokes deriding its food on “The Daily Show.”
On the second-to-last Jon Stewart show, Arby’s purchased two commercials to say goodbye and “thank a friend.”
The first commercial replays many of Stewart’s derisive comments about the company’s food – and ends by saying thank you to a friend.
The second dedicates a new sandwich to Stewart.
Too few companies display a sense of humor about themselves in corporate communications.
Well-done Arby’s (but I’ll take a pass on the double corned beef on marbled rye).
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, media measurement and analytics solutions across all types of traditional and social media.
Here’s an Adweek article about the extraordinary buzz and brand awareness that Arby’s created with its ads on one of the final Jon Stewart shows. Making fun of yourself seems to pay off. http://www.adweek.com/news/technology/heres-incredible-social-buzz-arbys-has-created-around-jon-stewarts-departure-166280