by William Comcowich | Nov 7, 2018 | Social Media Marketing
Twitter has evolved into a snarky battleground between fast-food restaurants. The restaurants’ corporate Twitter accounts routinely jibe each other in back-and-forth exchanges as they mock their competitors’ food. Sometimes the jokes are subtle and good...
by William Comcowich | Oct 31, 2018 | Influencer Marketing
As influencer marketing has exploded in popularity, PR and marketing pros may be tempted to purchase a list of top influencers in their brand categories. A list of social media influencers with large numbers of followers and social sway seems to offer a convenient...
by William Comcowich | Oct 30, 2018 | Influencer Marketing
Developing business relationships with people on social media who have modest numbers of followers may seem counterproductive to many marketing and PR professionals. Why develop content with someone who has 10,000 followers when you could work with a celebrity who has...
by William Comcowich | Oct 30, 2018 | Data Analytics
Data analytics provide a key to opening the door to “micro-moments.” Many call it a major marketing opportunity. Google Vice President of Marketing Lisa Gevelber coined the term and defines micro-moments as times when mobile consumers seek information...
by William Comcowich | Oct 24, 2018 | Internal Communications
Nearly all corporate internal communications professionals favor email as their top communications channel, even though employees see email overload as a major problem. Many corporate communicators envision new channels such as mobile apps and text/SMS as a solution...
