by William Comcowich | May 21, 2018 | Blogging
Guest blogging remains a popular and effective PR and marketing strategy. Almost all website editors plan to publish more or the same number of guest posts this year, reveals a new survey by Influence & Co. Editors say guest posts help them increase website...
by William Comcowich | May 17, 2018 | Marketing
PR and marketing applications of augmented reality (AR) are likely to proliferate in coming months, enabling brands to create better customer understanding and appreciation of marketing and PR messages in an enjoyable interactive experience. By superimposing...
by William Comcowich | May 15, 2018 | Influencer Marketing
The perception of social media influencers as celebrities who only consider mentioning brands to their millions of followers in return for thousands of dollars isn’t totally true. Many influencers, if not most, have fewer than 10,000 followers, a new survey reveals....
by William Comcowich | May 14, 2018 | Social Media Measurement
The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with a single number and held clout in the past. Social media savants eagerly, even desperately, sought high Klout Scores. The scores...
by William Comcowich | May 11, 2018 | Marketing
Smart speakers and their personal assistants are in the process of changing brands’ relationships with consumers – and maybe not in a good way. Most consumers now typically use smart speakers to play music, check the weather, or set a timer or alarm. Mostly,...
