by William Comcowich | Aug 31, 2017 | Content Marketing
An analysis of more than 800 campaigns by Fractl provides lessons of how to gain media mentions and backlinks. Kerry Jones, director of marketing at Fractl, shares what worked and didn’t work and what the marketing agency learned. Content marketing campaigns...
by William Comcowich | Aug 29, 2017 | Marketing
Many companies strive to learn how millennials differ from other age groups in an effort to market more effectively to this important age group. Brands base PR, marketing and advertising strategies on what millennials prefer and how they think millennials will react....
by William Comcowich | Aug 28, 2017 | Digital Marketing
Even with otherwise outstanding PR and marketing campaigns, bottom line results will likely fall short if landing pages are faulty. Landing pages are typically the last step in the conversion process. They convert website visitors to sales lead. For marketers, they...
by William Comcowich | Aug 25, 2017 | Marketing
Gathering and analyzing data is only part of marketers’ challenge. Additional hurdles include acting on the data and integrating customer input into business decisions. Consumers want brands to respond swiftly to their issues, needs, requests and suggestions....
by William Comcowich | Aug 24, 2017 | Marketing
The time when augmented reality will be ready for widespread marketing and public relations uses is approaching – and fast. Pundits predict that Apple will push augmented reality into the mainstream when it releases its iOS 11 mobile operating system that includes its...
