by William Comcowich | Apr 26, 2017 | Facebook
Facebook is by far the largest social media network and the largest traffic referrer. That means any changes to its news feed algorithm spark great interest among marketers. At Facebook’s recent F8 Conference, Adam Mosseri, vice president of news feed, provided...
by William Comcowich | Apr 17, 2017 | Crisis Management
Competitors drew attention by taking advantage of United Airline’s recent public relations disaster. As you probably know, United received an avalanche of criticism after police violently removed a passenger from his seat. The airline’s feeble apology didn’t help its...
by William Comcowich | Apr 14, 2017 | Content Marketing
A new report suggests that infographics, a popular content format, are dying. Although infographics have become extremely popular in recent years, they typically don’t help meet marketing goals, according to Clutch, company that operates a research, ratings and...
by William Comcowich | Apr 13, 2017 | Social Media Marketing
Hashtags remain a powerful tool for promoting brands – but only if used carefully and strategically. Inappropriate use or overuse of hashtags can backfire and damage an organization’s marketing efforts, digital marketing pros warn. Hashtags help social media users...
by William Comcowich | Apr 10, 2017 | Blogging
Many bloggers and marketers praise Medium as an excellent digital publishing platform option. They admire its easy-to-use editing tools, clean aesthetics, and potential to attract readers. Some say they obtain more readers on Medium than their own blogs that must rely...
