by William Comcowich | Oct 18, 2016 | Digital Marketing
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report...
by William Comcowich | Oct 17, 2016 | Video Marketing
The use of video for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to...
by William Comcowich | Oct 7, 2016 | Measurement
Trade shows and other kinds of industry events present superb PR and marketing opportunities. In addition to meeting prospects and potential partners, trade shows offer ideal venues for meeting reporters and editors. The shows are perfect for major news announcements...
by William Comcowich | Sep 30, 2016 | Content Marketing
Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends...
by William Comcowich | Sep 27, 2016 | Public Relations
Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the...
