by Michael Kling | Sep 15, 2020 | Public Relations
Companies generally consider PR agencies seeking outside help for their public relations needs, but independent PR consultants and coaches sometimes provide better options. While not all PR agencies provide all services, agencies can typically manage the full range of...
by Manuel Fornillos | Sep 15, 2020 | Guest Post
Sending emails is an indispensable way to reach clients. Email marketing is 40 times more effective as a customer acquisition strategy than relying on Facebook or Twitter. As such, it remains a crucial marketing tactic. Unfortunately, only a few understand how to reap...
by William Comcowich | Sep 14, 2020 | Content Marketing
Shorter content gains more backlinks and share, new research reveals. Articles with less than 1000 words are shared more on average and attract more backlinks than longer content, reveals a Fractl analysis of more than 5,000 articles. Content with the most backlinks...
by William Comcowich | Sep 11, 2020 | Social Media Marketing
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Online communities promote the brand’s human face rather than a corporate logo and boost lead generation. They can...
by Michael Kling | Sep 10, 2020 | Public Relations
Outside of some hip B2C social media marketers, communications professionals generally don’t bother with GIFs (which stands for graphics interchange format). They likely consider the humorous looping video clips nonprofessional and associate them with brief,...