by William Comcowich | Apr 21, 2016 | Influencer Marketing
Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-creation or...
by William Comcowich | Apr 19, 2016 | Blogging
Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy. John Mueller, webmaster trends analyst at Google, confirmed that the...
by William Comcowich | Apr 19, 2016 | Marketing
Although emoji can be a potent marketing tool, they raise the possibility of miscommunication and misunderstanding. Emoji, those little icons of various facial expressions and other symbols, can appear differently on different devices. For instance, a smiley face sent...
by William Comcowich | Apr 15, 2016 | Blogging
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized social media platform that pundits tout as the future of the...
by William Comcowich | Apr 8, 2016 | Video
Live events are captivating, engaging, and attract large audiences. Sports, theater and music have demonstrated the power of “live” for centuries. TV broadcasters have capitalized on the excitement of live events for decades. With the development of live online video...
