by William Comcowich | Feb 24, 2016 | Advertising
An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing,...
by William Comcowich | Feb 23, 2016 | Social Media Marketing
Social media spending is projected to climb to 20.9% of marketing budgets in the next five years, a dramatic increase from 5.6% in 2009. However, just 3.4% of marketing leaders report that social media contributes very highly to firm performance, according to the...
by William Comcowich | Feb 16, 2016 | Content Marketing
White papers are an effective and common way to promote an organization and its products. Done properly, white papers can generate leads, gain the attention of decision makers, and distinguish companies from competitors. Nonprofits can produce white papers to promote...
by William Comcowich | Feb 10, 2016 | Twitter
Social media marketers typically turn to Facebook when promoting consumer products, striving for more likes and constantly issuing updates. Twitter has an important advantage over Facebook that many marketers don’t realize. Because Facebook updates are filtered...
by William Comcowich | Feb 9, 2016 | Video
Interactive video is a powerful tool to improve engagement with key audience segments, a survey of marketers reveals. Perhaps more important, most marketers surveyed say interactive video is not difficult. The Brightcove survey, Interactive Video: Defining &...
