by William Comcowich | Dec 2, 2015 | Marketing
A YouTube video of a young French tourist who returned to Queensland, Australia, to find the father of her unborn child recently attracted worldwide attention. In the video, a woman named Natalie Amyot appealed for help to find the man she had met during her...
by William Comcowich | Nov 18, 2015 | Influencer Marketing
If and when brands should pay influencers remains an unresolved issue in marketing circles. Marketing and PR often wonder if consumers will distrust the message if they pay influencers to post content about their brand. Influencer marketing is clearly a powerful...
by William Comcowich | Nov 16, 2015 | Social Media
Who should manage a company’s social media efforts – marketing, public relations, customer service or a C-level executive — remains an unresolved and sometimes controversial question. However, the tide appears to be turning in favor of PR. More marketing and...
by William Comcowich | Nov 11, 2015 | Digital Marketing
The time for creating holiday-related content marketing and promotions is now – if not earlier. In an ongoing trend, consumers desire holiday-related content earlier and earlier. In fact, they want that content now – because they’ve already started holiday shopping....
by William Comcowich | Nov 9, 2015 | Marketing
Predictive marketing is quickly becoming a key aspect of data-driven organizations. Companies and brands that embrace predictive marketing can uncover insights on consumer trends and preferences and they can achieve more cost-effective and targeted lead generation,...
