by William Comcowich | Aug 23, 2018 | Social Media
					
												
								 Consumers place greater priority on transparency then ever when considering what companies and brands to patronize. An overwhelming 86 percent of consumers say transparency from businesses is more important than ever before, and more than half say they want brands to...
							
										
					Consumers place greater priority on transparency then ever when considering what companies and brands to patronize. An overwhelming 86 percent of consumers say transparency from businesses is more important than ever before, and more than half say they want brands to...				
					 
			
					
				
															
					
					 by William Comcowich | Aug 23, 2018 | Social Media Marketing
					
												
								 While Pinterest is not always considered a top-tier social media platform, some internet marketers argue that it’s too attractive for ambitious brands to ignore. The image-based platform continues to expand its audience and advertising options. It’s a proven...
							
										
					While Pinterest is not always considered a top-tier social media platform, some internet marketers argue that it’s too attractive for ambitious brands to ignore. The image-based platform continues to expand its audience and advertising options. It’s a proven...				
					 
			
					
				
															
					
					 by William Comcowich | Aug 21, 2018 | Content Marketing
					
												
								 Many in marketing and PR avoid syndicating their content marketing articles, mainly due to fears over search engine penalties for duplicate content or because they couldn’t find syndication sites in their industry niche. That’s a serious PR and marketing sin, because...
							
										
					Many in marketing and PR avoid syndicating their content marketing articles, mainly due to fears over search engine penalties for duplicate content or because they couldn’t find syndication sites in their industry niche. That’s a serious PR and marketing sin, because...				
					 
			
					
				
															
					
					 by Michael Kling | Aug 20, 2018 | LinkedIn
					
												
								 While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat Linked in as online rolodex and resume posting service. They tend to spend more time...
							
										
					While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat Linked in as online rolodex and resume posting service. They tend to spend more time...				
					 
			
					
				
															
					
					 by William Comcowich | Aug 17, 2018 | Public Relations
					
												
								 PR professionals are repositioning their services with the new moniker “Digital PR” to compete in the media landscape now dominated by the internet and social media. In the past, marketing, advertising and PR agencies had clear and delineated business...
							
										
					PR professionals are repositioning their services with the new moniker “Digital PR” to compete in the media landscape now dominated by the internet and social media. In the past, marketing, advertising and PR agencies had clear and delineated business...