by William Comcowich | Aug 28, 2017 | Digital Marketing
Even with otherwise outstanding PR and marketing campaigns, bottom line results will likely fall short if landing pages are faulty. Landing pages are typically the last step in the conversion process. They convert website visitors to sales lead. For marketers, they...
by William Comcowich | Aug 25, 2017 | Marketing
Gathering and analyzing data is only part of marketers’ challenge. Additional hurdles include acting on the data and integrating customer input into business decisions. Consumers want brands to respond swiftly to their issues, needs, requests and suggestions....
by William Comcowich | Aug 24, 2017 | Marketing
The time when augmented reality will be ready for widespread marketing and public relations uses is approaching – and fast. Pundits predict that Apple will push augmented reality into the mainstream when it releases its iOS 11 mobile operating system that includes its...
by William Comcowich | Aug 22, 2017 | Marketing
Yesterday’s total solar eclipse offered a rare, awe-inspiring astronomical experience. It also offered a sensational PR and marketing opportunity for businesses across the U.S. Eclipse-connected promotions and publicity campaigns ranged from the mundane to the...
by William Comcowich | Aug 21, 2017 | Video
Video has become an essential tool for many marketing and PR pros. Sixty percent of marketers and 55 percent of small and mid-sized business owners use video to stay relevant and believe it has become a “must-have” for marketing, according to a survey by Animoto....
