by William Comcowich | May 14, 2015 | Online Reputation Management
Online reviews have a major effect on buying decisions. There’s just no doubt about that. That’s why businesses strive to promote positive comments and monitor comment boards in order to quickly respond to negative reviews. Some businesses have tried to prevent...
by William Comcowich | Apr 13, 2015 | Crisis Management
Social media and public relations experts warn that high-level corporate executives fail to appreciate both the power and the dangers of social media. Senior marketers polled by Useful Social Media reported that only half of all boardrooms believe social media...
by William Comcowich | Feb 18, 2015 | Online Reputation Management
Managing an organization’s online reputation can be like herding unruly cats. The idea is to guide social media conversation about your organization or brand to a more positive light, intervene to limit negative comments and magnify the positive ones. The most...
by William Comcowich | Jan 14, 2015 | Media Measurement
2015 will likely be a tumultuous year for PR and social media measurement. Consolidation was big news in measurement services in 2014. GTCR, a private equity firm, acquired Cision, Vocus, Visible Technologies and Gorkana and started the process of integrating the...
