PR Responsibility: Educating C-Suite on Power & Perils of Social Media
Social media and public relations experts warn that high-level corporate executives fail to appreciate both the power and the dangers of social media. Senior marketers polled by Useful Social Media reported that only half of all boardrooms believe social media...Steps to Effective Online Reputation Management
Managing an organization’s online reputation can be like herding unruly cats. The idea is to guide social media conversation about your organization or brand to a more positive light, intervene to limit negative comments and magnify the positive ones. The most...Predictions for Media Monitoring and Measurement in 2015
2015 will likely be a tumultuous year for PR and social media measurement. Consolidation was big news in measurement services in 2014. GTCR, a private equity firm, acquired Cision, Vocus, Visible Technologies and Gorkana and started the process of integrating the...
