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The Proud Boys, self-described as “western chauvinists,” are widely regarded as an anti-Muslim, homophobic, far-right wing, white supremacist, vigilante group. They use the #ProudBoys hashtag to identify their tweets and other communications. They were irate when gay...
Hardly a week passes without a brand being proclaimed “canceled “on the internet. Consumers express outrage at the brand’s error in judgement or perceived crime and place the #cancelled hashtag next to the brand’s name on Twitter. They vow...
Teenagers engrossed on Instagram aren’t the only ones who need to beware of fake news and other forms of misinformation online. Sharing misinformation on social media or other online channels can damage reputations of individuals and brands. Practically anyone...
Artificial intelligence (AI) poses one of the greatest ethical challenges of our times. And, among others, public relations professionals stand as the interlocutors, decoders and interpreters between AI technicians and the public. PR pros have the task of explaining...
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Online communities promote the brand’s human face rather than a corporate logo and boost lead generation. They can...
