by William Comcowich | Sep 4, 2020 | Social Media Marketing
Brands have learned that social media users love memes. Attention-grabbing images combined with a few brief humorous or clever words tend to garner high engagement and can spread widely on social media. Memes can humanize a brand, concisely summarize a complex idea,...
by William Comcowich | Aug 10, 2020 | Public Relations
While PR and marketing professionals work hard to promote their company brands, many neglect their personal brands. Marketing consultant Mark Schaefer, like many other marketing and PR professionals, lost a great deal of business due to the recession caused by...
by Haseeb Najam | Jul 16, 2020 | Guest Post
Let’s start with some stats: As of April 2020, almost 4.57 billion people are active internet users Online shopping now represents 14% of the global retail industry. 43% of global shoppers research products online via social networks. The shopping journey of 63%...
by William Comcowich | Jul 7, 2020 | Cause Marketing
More companies now give increased attention and funding to corporate social responsibility (CSR). They understand that social responsibility can win media attention, public respect, and customer loyalty. New research also shows that socially responsible companies...
by William Comcowich | Jul 6, 2020 | Social Media
Social media networks are placing a renewed emphasis on combatting hate speech. If successful, the initiative could transform social media into a safer and more civil space. Together, the steps taken by social networks are extensive and unprecedented. Even if the...
